Earlier this year, a heavy sadness fell on the Liberation office when we heard that Traidcraft was going into Administration.
It wasn’t just because, for many years, Traidcraft had been a great ally of ours, consistently selling Liberation nuts to its loyal customer base, but because we understood what a big gap this would leave within the fair trade movement and what impact it would have on many smallholder farmers, producers and artisans around the world.
But, whilst losing Traidcraft was a real blow, we were heartened to hear that Transform Trade, the newly renamed charity arm of Traidcraft were ‘taking up the baton’. They now have the immense responsibility of continuing campaigning and advocating for a more just trade system from beginning to end.
This is what Liberation has always been about - a fair, people-centred trade system - and is why our business model is what it is. We want our trade approach to be the norm, not the exception. So when Transform Trade recently approached us to become an ethical partner, we jumped at the chance!
This partnership feels like a coherent and meaningful collaboration for Liberation. Amy Wilson, Head of Partnerships and Investment at Transform Trade, agrees:
We're proud to be partnered with Liberation who work to the highest ethical standards. Liberation has an impressive and progressive structure being majority owned by the Co-operatives they serve.
It’s an opportunity to amplify the fight for change within an injust trade system, to work collectively across continents, and enable everyone to easily support this important work and bring impactful, positive changes to the trade system.
(For 5 days starting from World Fair Trade Day 2023, 20% of every purchase made via our online shop will go to Transform Trade. From then on all customers will be able to make an individual contribution at checkout.)