Liberation Foods has joined over 250 organisations around the world to launch a Fair Trade Charter. The document was published today and sets out a vision to achieve the Sustainable Development Goals.
The charter aims to support the Fair Trade movement by raising awareness among consumers. Giving people the option to buy Fair Trade will help drive recognition and encourage more support. We’re very proud to have our products in three national supermarkets: Tesco, Sainsbury’s and Waitrose. The inclusion in such major stores, shows there is already an appetite and interest in fair trade products in the UK. We hope this will increase as more people learn about the benefits of fair trade.
The charter also hopes to encourage Fair Trade organisations to work together by connecting their ideas and strategies with the common goals of the movement. At Liberation, we love to hear what other brands are up to and keep in regular contact with the likes of Divine Chocolate, Ethical Superstore and Essential Trading. But there’s always room for more collaboration and we would love the charter to help us build new relationships.
Liberation has worked with smallholder farmers in South America, Africa and Asia for more than ten years. In this time, we have enabled peanut and cashew farmers and Brazil nut gathers to sell their crops internationally at a fair price. Find out more on our about page. We’re proud of how far we’ve come, but with some many organisations around the world uniting to support a vision for the future, we’re excited to collaborate further and see what else we can achieve.